{"id":15663,"date":"2024-01-15T01:00:00","date_gmt":"2024-01-14T23:00:00","guid":{"rendered":"https:\/\/adfreak.se\/?p=15663"},"modified":"2024-01-16T00:42:45","modified_gmt":"2024-01-15T22:42:45","slug":"google-consent-mode-v2-the-risk-of-losing-central-google-ads-functions","status":"publish","type":"post","link":"https:\/\/adfreak.se\/en\/digitala-nyheter\/google-consent-mode-v2-risken-att-forlora-centrala-google-ads-funktioner\/","title":{"rendered":"Google Consent Mode V2: The risk of losing core Google Ads functions"},"content":{"rendered":"
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Digital marketing has been through a truly stormy year filled with new laws when it comes to tracking and analytics. Google Analytics<\/a> has really been in the limelight in this rapid development.<\/p>\n

Looking ahead, we expect the coming year to be at least as eventful, if not more so. It is therefore crucial that companies work proactively and adapt to be able to keep up with the rapid swings in the industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

There's a crucial update you can't miss: As of March 6, 2024, it is a must for all companies to implement Consent Mode V2<\/a> for website tracking<\/a> within Europe.<\/strong><\/p>\n\n\n\n

Read on to understand why this update is of utmost importance, and the insight into the risks your business could face if you don't act on time.<\/p>\n\n\n\n

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What is happening in the world of analytics?<\/h2>\n\n\n\n

The collection of data via cookies has undergone major restrictions in recent years, especially within the EU. This has forced everyone to implement cookie management solutions in order to comply with privacy laws.<\/p>\n\n\n\n

Many of our clients see an acceptance of between 50% to 80% for their cookie banner, indicating that some companies are at risk of missing a significant amount of valuable data within Google Ads<\/a> and Google Analytics. To deal with this problem, Google has developed Consent Mode.<\/p>\n\n\n\n

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