{"id":14515,"date":"2023-12-20T01:00:00","date_gmt":"2023-12-19T23:00:00","guid":{"rendered":"https:\/\/adfreak.se\/?p=14515"},"modified":"2023-12-21T02:27:35","modified_gmt":"2023-12-21T00:27:35","slug":"hiltons-full-funnel-success","status":"publish","type":"post","link":"https:\/\/adfreak.se\/en\/digitala-nyheter\/hiltons-full-funnel-framgang\/","title":{"rendered":"Hilton's Full-Funnel Success"},"content":{"rendered":"
\n\n

Hilton och iProspects framg\u00e5ngar illustrerar den betydande effekten som r\u00e4tt digitala marknadsf\u00f6ringsstrategier kan ha. Genom att fokusera p\u00e5 kundresan och nyttja r\u00e4tt plattformar p\u00e5 r\u00e4tt<\/p>\n\n<\/div>\n\n

\n\n

Idag tar vi en titt p\u00e5 hur Hilton och iProspect skapade v\u00e4sentliga resultat med en full-funnel strategi.<\/p>\n\n\n

\n\n

Hur lyckades Hilton och iProspect att skapa en framg\u00e5ngsrik full-funnel strategi?<\/h2>\n\n<\/div>\n\n\n

Full-funnel strategin inneb\u00e4r att varje steg i kundens resa \u00e4r viktig, fr\u00e5n att skapa medvetenhet till att \u00f6verv\u00e4ga bokning till slutlig konvertering. Hilton och iProspect lanserade ”It Matters Where You Stay” kampanjen och ”For The Stay” plattformen p\u00e5 basis av denna insikt. Med tanke p\u00e5 det f\u00f6r\u00e4ndrade konsumentbeteendet, betonade de att boendet kan g\u00f6ra eller bryta en resa, vilket framh\u00f6lls i deras annons [”For The Stay”].<\/p>\n\n\n

\n\n

Video och S\u00f6k: Viktiga Komponenter i Hilton och iProspects Strategi<\/h3>\n\n\n\n

Videon var central i Hilton och iProspect’s strategi. Med insikten om att \u00f6ver 60% av deras publik v\u00e4nder sig till YouTube varje vecka, fokuserade de p\u00e5 att skapa r\u00e4tt inneh\u00e5ll f\u00f6r r\u00e4tt publik. Google’s AI<\/a> och olika riktningstekniker spelade en avg\u00f6rande roll. Dessutom anv\u00e4nde de s\u00f6k p\u00e5 ett unikt s\u00e4tt f\u00f6r att inte bara konvertera men \u00e4ven f\u00f6r att \u00f6ka \u00f6verv\u00e4gandet och intensiteten. S\u00e5ledes ledde videon till en \u00f6kad volym av s\u00f6kningar. Resultaten var fenomenala och de upplevde en uppg\u00e5ng i medvetenheten, \u00f6verv\u00e4gandet, intensiteten och bokningarna.<\/p>\n\n\n\n

    \n
  1. Human insight:<\/strong> Hilton och iProspect fokuserade p\u00e5 att insikter \u00e4r kraftfulla och belyser att boendet kan g\u00f6ra eller bryta en upplevelse.
    annons.<\/li>\n\n\n\n
  2. Videocentrisk strategi:<\/strong> De anv\u00e4nde video som en prim\u00e4r resurs f\u00f6r att n\u00e5 ut till sin publik och skapa engagemang
    annons.<\/li>\n\n\n\n
  3. Optimerad s\u00f6kmotorstrategi:<\/strong> De anv\u00e4nde s\u00f6k p\u00e5 ett unikt s\u00e4tt f\u00f6r att inte bara konvertera utan \u00e4ven \u00f6ka \u00f6verv\u00e4gandet och intensiteten.
    annons.<\/li>\n<\/ol>\n\n<\/div>\n\n\n

    Slutsats<\/h4>\n\n\n\n

    Sammanfattningsvis visar Hilton och iProspects s\u00e4tt att anv\u00e4nda full-funnel strategin att varje steg i kundresan r\u00e4knas. Genom att anv\u00e4nda video f\u00f6r att n\u00e5 ut och engagera sin publik samt en unik s\u00f6kstrategi, har de uppn\u00e5tt fantastiska resultat.<\/p>\n\n\n\n

    F\u00e5 hj\u00e4lp med Digital strategi<\/a><\/p>\n\n<\/div>\n\n

    <\/div>","protected":false},"excerpt":{"rendered":"

    Discover how Hilton and iProspect turned insights into action with full-funnel marketing that significantly increased awareness and conversions. 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