{"id":14490,"date":"2023-12-19T01:00:00","date_gmt":"2023-12-18T23:00:00","guid":{"rendered":"https:\/\/adfreak.se\/?p=14490"},"modified":"2023-12-20T21:36:10","modified_gmt":"2023-12-20T19:36:10","slug":"the-future-of-cookies-in-chrome-is-the-next-step-towards-phasing-out-third-party-cookies","status":"publish","type":"post","link":"https:\/\/adfreak.se\/en\/digitala-nyheter\/framtiden-for-cookies-i-chrome-nasta-steg-mot-att-fasa-ut-tredjepartscookies\/","title":{"rendered":"The future of cookies in Chrome: The next step towards phasing out third-party cookies"},"content":{"rendered":"
\n\n

Welcome back to Adfreak's blog, today we're talking about Chrome's latest project to improve web privacy.<\/p>\n\n\n\n

Chrome's quiet work to improve privacy on the web is taking a big turn. Now more is invested in functions that protect your data. This means a restriction of third-party cookies.<\/p>\n\n<\/div>\n\n

\n\n

What is Chrome's Tracking Protection and how will it affect you?<\/h2>\n\n\n\n

On January 4, Chrome will begin testing its new feature, Tracking Protection. The feature limits the ability to track user activity across different websites in that third-party cookies will not be available by default. This means that 1% of global Chrome users will be included in the test.<\/p>\n\n<\/div>\n\n

\n\n

What benefits and changes does Tracking Protection bring?<\/h3>\n\n\n\n

Third-party cookies have been a fundamental part of the web for three decades. They have been used by websites to track user activities but also to improve the user experience.<\/p>\n\n\n\n

    \n
  1. Enhanced Privacy:<\/strong> With Tracking Protection, third-party cookies will be restricted by default, reducing tracking across different websites.<\/li>\n\n\n\n
  2. User-friendly solutions:<\/strong> If a website does not work without third-party cookies and Chrome notices a problem, the user will be offered a temporary reactivation of these cookies.<\/li>\n\n\n\n
  3. Responsive Transition:<\/strong> With Privacy Sandbox, Chrome is working on a responsible transition away from third-party cookies and therefore presents Tracking Protection with only 1% of users to start.<\/li>\n<\/ol>\n\n<\/div>\n\n
    \n\n

    Bottom line, Chrome's work to improve our web privacy is an important change. We at Adfreak carefully follow its development and how it affects both us and our customers.<\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    Chrome is restricting websites from using third-party cookies for 1% of their users, a step in their efforts to limit cross-site tracking.<\/p>","protected":false},"author":5,"featured_media":14493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,46,40],"tags":[49],"class_list":["post-14490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitala-nyheter","category-highlights","category-sparning-integritet","tag-nyheter"],"acf":[],"yoast_head":"\nFramtiden f\u00f6r cookies i Chrome: N\u00e4sta steg mot att fasa ut tredjepartscookies | Digitala nyheter fr\u00e5n Adfreak<\/title>\n<meta name=\"description\" content=\"I detta inl\u00e4gg pratar vi om Framtiden f\u00f6r cookies i Chrome: N\u00e4sta steg mot att fasa ut tredjepartscookies. 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